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Value Strategy

Rob Ekern's Book - "Consultative Brokerage®: A Value Strategy - Featuring TCOR" is now available from National Underwriter!

 

 

 

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Archive of Consultative Broker Briefings

 

Volume X - 2008

Volume X, Number 1 - "Avoid the Double Whammy"

Volume X, Number 2 - "It's a Top Line Game"

Volume IX - 2007

Volume IX, Number 1 - "The Seven Commandments for Success in 2007"

Volume IX, Number 2 - "A Cure for Insanity in 2007"

Volume IX, Number 3 - "Beware Soft Market Pitfalls"

 

Volume VIII - 2006

Volume VIII, Number 1 - "The Fifth Annual Year-End Readership Survey"

Volume VIII, Number 2 - "Brokers and Agents Unite!"

Volume VIII, Number 3 - "Don't Sail Into the Wind"

Volume VIII, Number 4 - "2005 Year-end Readership Survey Results"

Volume VIII, Number 5 - "Climb Out of the Cannibal's Pot!!"

Volume VIII, Number 6 - "Stop Nibbling for Crumbs!"

Volume VIII, Number 7 - "The 7 Pathways of Highly Successful Prospectors"

Volume VIII, Number 8 - "Nothing Happens Until Somebody Sells Something"

Volume VII - 2005

Volume VII, Number 1 - "Fourth Annual Year-End Readership Survey"

Volume VII, Number 2 - "Mussolini From the Balcony"

Volume VII, Number 3 - "Results of 2004 Year-End Readership Survey"

Volume VII, Number 4 - "The Path of Least Resistance"

Volume VII, Number 5 - "It’s a Thinking Man’s (or Woman’s) Game!"

Volume VII, Number 6 - "Surviving the Price Tsunami"

Volume VII, Number 7 - "Select Your Prospects"

Volume VII, Number 8 - "The Million-Dollar Question"

Volume VII, Number 9 - "A Closing Window of Opportunity"

Volume VII, Number 10 - "The Pressure Points of the Deal"

Volume VII, Number 11 - "Brokerage Darwinism Part One - The Richard Nixon Process"

Volume VII, Number 12 - "Brokerage Darwinism Part Deux"

Volume VI - 2004

Volume 1 & II - Year end survey and results, not displayed as the information is dated.

Volume VI, Number 3 - "A Platform for Quality Cross Sales"

Volume VI, Number 4 - "The Marketplace Is Not The Answer"

Volume VI, Number 5 - "Five Reasons You Should be Appointed as Their Broker"

Volume VI, Number 6 - "Surviving The New CFO"

Volume VI, Number 7 - "Chasing the Right Rabbit"

Volume VI, Number 8 - "Go Upstream"

Volume VI, Number 9 - "Oh, By The Way..."

Volume VI, Number 10 - "Stay Away From the Rocks!"

Volume VI, Number 11 - "Stand Tall with Stewardship Reports"

Volume VI, Number 12 - "Managing Client Expectations"

Volume VI, Number 13 - "What's All the Hullabaloo?"

Volume VI, Number 14 - "Don't Change Horses!"

Volume V - 2003

Volume 1 & II - Year end survey and results, not displayed as the information is dated.

Volume V, Number 3 -  "The Art of the Cold Call"

Volume V, Number 4 -  "The Four Quadrants of Resources"

Volume V, Number 5 -  "The Five Factors of Presentations"

Volume V, Number 6 -  "July 2003 Marketplace Forecast"

Volume V, Number 7 -  "Lock The Back Door!"

Volume V, Number 8 -  "Be a Businessperson First"

Volume V, Number 9 - "The Ekern TCOR Methodology"

Volume V, Number 10 - "Broker Control - A Key to Success"

Volume V, Number 11 - "Communication is the Key"

Volume V, Number 12 - "Client Centered Marketing"

Volume V, Number 13 - "Executive Summaries: A Key Marketing Strategy"

Volume V, Number 14 - "Probing Questions and the Initial Call"

Volume V, Number 15 - "O’ Carriers, Where Art Thou?"

Volume IV - 2002

Volume IV, Number 1 - Year end survey and results, not displayed as the information is dated.

Volume IV, Number 2 - "Marketplace Competitions - A Recipe for Disaster"

Volume IV, Number 3 - "The Brokerage Selection Process – An Effective Client/Prospect Competition"

Volume IV, Number 4 - "Hold Your Margins"

Volume IV, Number 5 - "Take Clients Backstage"

Volume IV, Number 6 - "Doing The Deal:  A Four-Step Process"

Volume IV, Number 7 - "Be on the Lookout: Marketplace Warnings"

Volume IV, Number 8 - ""Broker" is not a Dirty Word!"

Volume IV, Number 9 - "Avoid the Big Chill"

Volume IV, Number 10 - "Benchmarking: A Key to Demonstrating Value"

Volume IV, Number 11 - "Cost and Capacity"

Volume IV, Number 12 - "The Broker of Record Letter…It’s a Beautiful Thing"

Volume IV, Number 13 - "Winners Manage The Conditions"

Volume IV, Number 14 - "Year-End Renewal Strategies"

Volume IV, Number 15 - "Consultative Brokerage Kudos"

Volume IV, Number 16 - "The Lost Art of Negotiation"

Volume IV, Number 17 - "Benefits Outweigh Features"

Volume IV, Number 18 - "Four Traits of Highly Successful Brokers"

Volume IV, Number 19 - "Becoming a Purveyor of Value"

Volume IV, Number 20 - "A Cup of Christmas Cheer"

Volume III - 2001

Volume III, NumbVolume III - 2001

Volume III, Number 1 - "Consultative Brokerage Presentations"

Volume III, Number 2 - "The Marketplace Strategy" 

Volume III, Number 3 - “Total Cost of Risk (TCOR) – The Key to Demonstrating Client Value”

Volume III, Number 4 - "Consultative Brokerage Strategies for July 1 Accounts"

Volume III, Number 5 - "Consultative Brokers Are Gatekeepers of Resources"

Volume III, Number 6 - "Successful Strategies For 90-Day Extensions"

Volume III, Number 7 - "Stewardship Reports - Part I - The Only Antidote to Craziness"

Volume III, Number 8 - "Stewardship Reports - Part II - The Only Antidote to Craziness"

Volume III, Number 9 - "Consultative Brokerage for the Dog Days of Summer"

Volume III, Number 10 - "Seminar Selling - One of the Five Pathways to New Business"

Volume III, Number 11 - "January 1 Strategies"

Volume III, Number 12 - "Everyone's a Suspect!"

Volume III, Number 13 - "The Lost Art of Broking"

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© C.R. Ekern & Company 2007. All Rights Reserved. All other trademarks & logos mentioned herein are the property of their respective companies.